These Ten Principles were published in 1983 as a large (11"x17") poster, suitable for framing. At first, only 100 copies were printed, and they figured prominently in the startup and subsequent success of my software business. Over the years, several thousands of these posters were given to friends, suppliers, customers, and employees.
Now, for the first time, the wisdom of the Ten Principles is available in a pocket-sized booklet. Today I picked up the first 100 copies from the printer. This newly updated version commemorates that first poster and signals the beginning of a new business adventure.