Computer Guy

Computer Guy
Sunset at DoubleM Systems (, Del Mar, California

Thursday, February 28, 2008

The Tyranny of the "Idea du jour"

As creative, hyperactive entrepreneurs
we will continually be attacked by brilliant ideas,
from our own heads, and from the heads of
our co-workers, customers, suppliers, etc.
In fact the quantity of these ideas
will almost certainly exceed our ability to execute them.

However, it will be extremely rare to have an idea that will
completely change your business model,
or will cause you to put it at the top of the list
of everything you need to do over
the next few days/weeks/months.

If we respond immediately to these ideas,
they will run us ragged...
Also, some of these ideas, brilliant as they are,
over some period of time,
will turn out to be not-so-brilliant, maybe even dumb,
when inspected more carefully in the light of
the overall plans and goals of the enterprise.

Such is the Tyranny of the Idea du jour.

The approach I have found to effectively
deal with these little gems
that assail us in the middle of the night,
or the middle of a meal, or whatever,
is to simply write it down immediately,
and then, later, to add it to the proper list
(website improvements, salesrep recruiting procedure,
marketing ideas, etc),
but be sure to assign a priority at a later time,
when it is the proper time to review priorities.
This may be once a month, or every 3 or 6 months.
It is essential to give our priorities enough time to be completed
so that we can learn from our experiences.

The review of such ideas and priority setting
would ideally be done in collaboration with others
who are involved in the overall planning.

So, when the next brilliant idea attacks,
take a deep breath, write it down,
and go on with your already existing plans.

Execution is king.
Follow through is essential.