Computer Guy

Computer Guy
Sunset at DoubleM Systems (, Del Mar, California

Thursday, May 30, 2019

On the surprising lightness of being completely free...

Free Calvin And Hobbes GIF

We started out to build an app that would help people
get their thinking to support a successful life and business.

Although the app was not intended to be a money making adventure;
the idea was to see if maybe it could support itself enough
to cover the costs of upkeep
(programming, website hosting, bug fixes, etc).

For the last couple of years ToBeWise™ 
came in two versions: Free and Pro.
The Free version was advertising supported.
The Pro had some extra features. was ad-free, at a price of $2.99, 

It was this pricing scheme that positioned the app as a business.
A way to get a user's money, either by paying for it, 
or subjecting them to advertising in the app.

The disconnect with a business model for a free gift
kept me from doing much with it.
I was uncomfortable selling an app for 2 or 3 bucks,
first of all because it was supposed to be a gift,
and also because I didn't need the
And I was uncomfortable giving an app away that
used advertising to convert users' attention into money.
Additionally, there was the option to get Free users to upgrade to Pro for money.

From the users' perspective, I could imagine them
feeling cheap by getting the Free version,
or feeling wary of buying the Pro version, even for only a couple of dollars.
And the ambivalence probably led to abandoning the decision completely.

The solution was most interesting:
Remove the Free version and make the Pro version Free with no ads.
(Thanks, Steve!)

At first I just couldn't understand the suggestion.
After all, we already had a Free version,
so why make the Pro free, and eliminate the Free version.
In the end, you still have a Free version...

It was only after doing it that it became clear.
The simplicity of only one version,
and the complete detachment from any profit motive
gave me a totally different perspective,
and it energized me.

If there was never any intention to make money on the app,
then why did we charge anything at all?
We got started down the wrong path, 
using an app model that was designed for profit making businesses.

Having only one version:
1. reduces user confusion and anxiety at the point of downloading,
2. eliminates the discomfort with being sold something,
3. possibly increases the likelihood that it will be downloaded.
4. eliminates buyer remorse if the app is disappointing, or not used.
5. increases likelihood that it will be recommended to others.

More importantly, 
I feel a lot more positive about recommending the app now,
since there is no way I can profit from sharing it.
It's truly a gift.

And then share it with a friend...


Saturday, May 25, 2019

Imagine the life you could live, if you just got started...

Someplace in Moldova

Imagine the many years of consistent care,
the patience and dedication,
that it took to create the natural work of art in the photo above.

You can create your life and business to be
the work of art you can imagine.

If one advances confidently in the direction of his own dreams
and endeavors to live the life which he has imagined,
he will meet with a success unexpected in common hours.


All things flow from the mind.
So choose carefully the thoughts you put there.

ToBeWise™is a good place to start.
It's a totally free app for your smartphone, Apple or Android.
No upselling, no advertising, nothing to buy,
and no tracking whatsoever, so everything you do, or not,
is not tracked.
It's perfectly private.

It's a gift. No strings attached. 
No salesman will call.

This app is your own private superpower.
Just turn it on and you are on your way to
knowing the smartest things ever said by 
the smartest people in all recorded history.

Right up to current day billionaires and VCs and startup gurus
to get you the fundamentals to build your own unicorn.

Free, right?
How long do you want to keep thinking about this?
Click here and download now!

You can either think the greatest thoughts ever thought,
or you can think about... what?
What's on TV tonight?

Give it a try and see if it doesn't get you a little bit motivated
and then a little bit more motivated,
and pretty soon you are living a life turned on.

You are either ON the path to a better life and business,
or you are OFF the path.
Click here and download now!

What do you need to know right now?
What would it be worth to have a genius on demand to help you out?
Life changing, right?

You have that push-button genius instantly, on your phone.

This may sound like some sales pitch, but there's nothing to sell.
It's Free.

Nobody knows who you are, or even if you downloaded it.
Nobody knows but you.

Others may notice that you seem much more confident,
and wise, of course, wise beyond your years,
the sort of wisdom that inspires others to work with you
to do great things.

Turn your life into a living breathing work of art
because anything less would be a tragedy.

(Jason Silva)

Your life can change the minute you decide.
Get the app.

Why are you still here?
Get busy with thinking the right thoughts,
the thoughts that will supercharge your actions.
And of course it's the right actions that create the vision you have.

Actions express Priorities


What's in it for me?
Absolutely nothing,
except the warm fuzzies that somebody
is getting value from something that I gave them.

Who am I?
Here's my info: Bio - LinkedIn - Website - Facebook
Bottom line is I've been around a long time
and built a few good businesses and helped over
a hundred other CEO/founders, and learned from all of it,
including the mistakes I've made. 

This app is designed for people who know they can do better,
and they're looking for a simple way to get started right.

For me it's about helping others, giving back.

You would have to read hundreds of books,
and that would take a very long time,
and you still couldn't get the wisdom
that is at your fingertips.

Almost 200 different topics from decision making
to sales, to motivation and so many others.
Over 800 authors, philosophers, investors, entrepreneurs.
Over 2,000 nuggets of pure gold.

Numbers alone fall far short of describing the Quality
of this extraordinary app.

Click here and download now!

Whatever you can do, or dream you can, begin it.
Boldness has Genius, Power, and Magic in it.


Monday, May 6, 2019

Pebble Watch Founder on Why Startup Advisors

Pebble Watch founder and Y Combinator partner Eric Migicovsky on how he found startup advisors, how his advisors helped Pebble, and how he compensated his advisors with equity.

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: