Sunset at DoubleM Systems (, Del Mar, California

Wednesday, September 20, 2023

Marshall Goldsmith with Greg Voisen

Marshall is the only two-time Thinkers 50 #1 Leadership Thinker in the World. He has been ranked as the World’s #1 Executive Coach and Top Ten Business Thinker for eight years and was even chosen as the inaugural winner of the Lifetime Award for Leadership by the Harvard Institute of Coaching.

Marshall also is the author or editor of 41 books which have sold over 2.5 million copies, been translated into 32 languages and become listed bestsellers in 12 countries. I got a great opportunity to have a talk with him about one of his masterpieces and his most personal and powerful work to date - The Earned Life: Lose Regret, Choose Fulfillment. In this book, Marshall offers a dazzling but simple approach that accommodates both our persistent need for achievement and the inescapable “stuff happens” unfairness of life. It's packed with illuminating stories from his own legendary career as a coach to some of the world’s highest-achieving leaders. If you want to learn more about Marshall and his amazing works, you may click here to access his website. ➥ I hope you enjoy this engaging interview with Marshall Goldsmith. Happy listening! Learn more about your Inside Personal Growth host, Greg Voisen: ➥ ­čÄžListen to the podcast on your favorite digital platform: ➥

The Startup Genome Report, 2023

Released today, the Startup Genome Report has some interesting insights, including the graphic below. Read the full report here:

The Startup Genome research is based on an extensive analysis of data from 3.5 million startups across 290 global ecosystems and over a decade of independent research and providing policy advice to more than 145 clients in 50 countries to date.  


Friday, July 28, 2023

Culture vs. Strategy

There is a famous Peter Drucker quote that says that "culture eats strategy for breakfast". This implies that the culture of your company always determines success regardless of how effective your strategy may be.

When he said that culture eats strategy for breakfast, Drucker pointed out the importance of the human factor in any company. No matter how detailed and solid your strategy is, if the people executing it don't nurture the appropriate culture, your projects will fail.

Culture isn't about comfy chairs and happy hours at the office. Rather, it's more about the ways your employees act in critical situations, how they manage pressure and respond to various challenges, and how they treat partners and customers, and each other.

What Does ‘Culture Eats Strategy’ Mean?

The culture eats strategy for breakfast quote means that no matter how strong your strategic plan is, its efficacy will be held back by members of your team if they don't share the proper culture. When it comes down to it, the people implementing the plan are the ones that make all the difference.

If your employees aren't passionate about your company's vision, they won't be enthusiastic about executing the plan, and then your strategy stands no chance. Your company will struggle to execute daily strategies, and implementing a new one would be doomed to fail.

Company culture happens, whether you work on it or not. It represents the core of the company, and most of it is created by the business founders—sometimes unknowingly. The actions of the founders and executives speak louder than their words in the process of culture creation. 

What Do We Mean When We Say “Culture” and “Strategy”?

Corporate culture is never definite. It's very complex and ever-changing. Culture is vulnerable and dependable on the moods of the people who define it. It's a crucial factor for the long-term success of every business. No matter how hard you work on your perfectly organized strategy, in the end, the people bringing it to life are the ones responsible for its success or its demise.

Many company owners and executives focus on the financial, rational, and legal side of the business, but they fail to incorporate the appropriate culture. Culture is the way your company as a whole operates toward fulfilling your goals—but it also includes the behavior and core values of each employee.

While strategy defines direction and focus, culture is the habitat in which strategy lives or dies. Strategy focuses on resourcefulness and skillfulness, while culture defines engagement, passion, and execution.

With proper strategy, you create the rules for playing, but culture determines the way the game will be played.

How Do Culture And Strategy Work Together In A Business?

If not based on the right values, culture eats strategy for lunch (as well as breakfast). However, in a perfect scenario, culture and strategy complement and nurture each other. Strategy and culture should be created simultaneously, making sure they are perfectly aligned. When in sync, they enable each other to create incredible organizational transformations.

When you're aware of the true culture of your business, it is easy to create a strategic business plan because you're familiar with all the factors. Think of culture as a landscape on which you execute your strategic plan. A walk on pavement takes less time and energy than climbing through a mountain pass.

Knowing your culture means knowing what to expect from your team, which comes as a valuable resource in planning a strategy. Your strategy plan has a greater chance of being efficient if you apply a realistic perspective to it. Culture and strategy make a powerful duo when combined perfectly, and you should always incorporate both in your plans if you want your vision to succeed.

How To Implement a Healthy Culture In Your Office

If you're worried that culture is eating strategy at your company, you need to consider implementing a different, healthy culture in the office. 

Here are several business tips you can use to start nurturing a company culture that leads to growth:

Ask questions

Conduct a survey and encourage your employees to be open about the things they would change in the company. Ask them what they would like to see in the future and work on making their perfect future career fit in with your company's vision.

Develop a solid vision

All of your employees need to know where the company is going and how their work contributes to your business vision. If your organization has no clear vision, no defined values, and no sense of direction, you're nurturing inadequate culture.

Celebrate small wins on the way to success

Employees will adopt a culture that makes them feel passionate and enthusiastic about your goals if you show them how all short-term wins matter because they lead to the achievement of your long-term vision.

Want additional insight? Download Easy Ways to Improve Your Company Culture

Written by The Alternative Board | Feb 26, 2020

Additional reading:
    (Clarity, Communication, Consistency)

Thursday, July 20, 2023

System for Personal/Business Success

A system is a method for achieving some result.

Think of a recipe for making chocolate chip cookies. That's a system. A checklist for pilots is a system.

To achieve any given result, it would be better if we used a system.

The first requirement of any system is that it must be written down. A system must be defined in words and numbers in order for it to exist.

A system must also state the Goal of the system. What must the system achieve? This is the Name of the System.

The system must also have a series of steps that are intended to deliver the Goal. 

A system must have a feedback loop so that the system will continue to improve. See Kaizen.

This requirement is missing from almost all systems in existence. It is the single ingredient that creates the system to be a superpower. It is Exponential Leverage.

You either have a system or you do not. Why would you not?

What system do you use for your personal/business success?  
The answer, for 99% of all people, is that they do not have a system. 
This is why it's likely that their results, if any, will be sub-optimal.

The System for Personal/Business Success (SPBS)

The benefits of using a system are many and provable with data.

There are so many good people who work hard and are committed to doing whatever they can to achieve the success they envision. 

These people would benefit from a system to get more results in less time.  

If you're one of those people who would like an unfair advantage, a superpower, actually, to leverage the results you can get, you may ask "How can I use a system for Personal/Business Success?"
A System for Personal/Business Success is a good thing, by definition.

Those who use a system to achieve success will have a greater probability of success. 

A system with a higher frequency Feedback Loop will deliver greater results, faster, with greater consistency, and with less stress. A system performed daily is better than a system performed once a year. 

Some systems are better than others. At Double M, we're all about better systems.  When it comes to Personal/Business success, you don't want to be making it up as you go. With our 50+ years of experience, it's likely that we can help you get there faster, and with a lot less stress.

Start with our free and easy EZchecklist™.   

"The System is the Solution" was a long-time AT&T tagline.

"Any system is better than no system if you iterate quickly using the Feedback Loop."

Thursday, June 1, 2023

Get a Coach!

Atul Gawande is one of my favorite inspirations. 

He wrote the excellent book "The Checklist Manifesto" (a must read for entrepreneurs).

In this video, he makes the case for becoming the best version of yourself by getting a coach.

"We cannot live better than in seeking to become better"  (Socrates)

Monday, May 1, 2023

Hacksocial Clout Score is the new Klout

What's your Clout Score on Social Media?
Check the clout of these guys:
Elon Musk 97.8
Obama 97.6
Michael McCafferty 97.0
Hitler 94.6

The only input needed by Clout-Check is my Twitter link and my LinkedIn link. My results are far greater than I would have imagined. What are your results?
(I bet that Hitler guy is pissed!)

This new product is an unrelated successor to the old-school Klout app.

Friday, March 31, 2023

Don't meet, write.

The following is so good I just had to copy it. It's from Jason Fried at 37signals. Enjoy!

At most companies, people put together a deck, reserve a room (physical or virtual), and call a meeting to pitch a new idea. If they're lucky, no one interrupts them while they're presenting. When it's over, people react. This is precisely the problem.

The person making the pitch has presumably put a lot of time, thought, and energy into gathering their thoughts and presenting them clearly to an audience. But the rest of the people in the room are asked to react. Not absorb, not think it over, not consider — just react. Knee-jerk it. That's no way to treat fragile, new ideas. 

 At 37signals we flip the script.

When we present work, it's almost always written up first. In long form. A few hundred words, maybe a thousand. A complete idea in the form of a carefully composed document. Complete with rough sketches where visual communication shines a brighter light. And then it's posted to Basecamp, which lets everyone involved know there's a complete idea waiting to be considered.


We don't want reactions. We don't want first impressions. We don't want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Ponder. Sleep on it. Take your time to gather and present your thoughts — just like the person who pitched the original idea took their time to gather and present theirs.

That's how you go deep on an idea.

Sometimes when people pitch ideas at 37signals there will be radio silence for a few days before a flood of feedback comes in. That's fine, and expected. Imagine a silent room after a physical meeting-style pitch. Silence would be awkward. And that's precisely why we prefer to present out-of-person. To allow silence and quiet contemplation to be an acceptable outcome. We want silence and consideration to feel natural, not anxiety provoking.

When we pitch this way, we're effectively "forcing the floor." No one can interrupt the presenter because there's no one there to interrupt. The idea is shared whole. They have the floor and it can't be taken away. And then, when you're ready to present your feedback, the floor is fully yours.

Give it a try sometime. Don't meet, write. Don't react, consider.

Thursday, March 16, 2023

Just Say No


This whole idea that every single person on this planet should quit their job & invest their savings in their dreams of becoming a millionaire is preposterous and needs to stop.

Entrepreneurship is hardcore, it's blood and sweat and piss and repeat. Most people are not capable of even comprehending the level of stress and responsibility that comes with it. 

And having a decent job that pays your bills and gives you stability really shouldn't be such a cliche. You have a job, it's okay. Just because you're a nail tech doesn't mean you can say BOSS BABE CEO in your ig bio. 

And that's okay. Ffs

Sunday, March 12, 2023

The Meaning of Life

 This is what chatGPT says about the meaning of life:

So, based on that, it is unproductive to ask the question that way, rather it should be asked "What meaning I will give to my life today?"

See also: Intention

Tuesday, March 7, 2023

Living with Intention

You may have heard that old aphorism "The road to hell is paved with good intentions!" but on the other hand, what success had not been energized without some good intention?  So, while Intention alone is not enough, for surely taking Action must follow it, Intention is the foundation.

Benjamin Franklin's daily journal always started with the question "What Good will I do today?" The answer, of course, was his Intention for the day.

Check this video for more on setting a daily Intention: