Token maxxing
At Google’s recent I/O 2026, Google’s CEO shared some data on the explosion of token demand:
Google is now processing more than 3.2 quadrillion tokens per month–a 7x increase from a year ago.
The point being that token demand is growing a lot. More firms are using more AI, and the change is happening rapidly, and at massive scale.
It’s not just Google’s data that shows a surge in token consumption. According to Silicon Data (via Bloomberg), total token spending (i.e. dollars spent on tokens), has risen to new highs, and growth recently took the shape of a near-vertical wall.
Total token expenditure is now more than double what it was in just December of 2025.
So, more tokens consumed, and more dollars spent on tokens. That’s interesting so far as it goes, but the really interesting thing is the ongoing apparent relationship between token-pricing and demand: the cheaper that tokens get, the more demand appears to accelerate. In other words, this is a Jevons-like acceleration, whereby efficiency-gains expand the frontier of demand.
source: A16Z newsletter, today


