Computer Guy

Computer Guy
Sunset at DoubleM Systems (DBLM.com), Del Mar, California

Tuesday, August 4, 2026

Rebranding now active



Version 80.1.14 is in the app store now for a couple of days.

The new app name is ToBeWise Pro for Startups, and with a tagline of "For Your Startup, and Your Life" 

This is an experiment to see if there is any improvement to the "impressions" and "downloads" based on the new branding.

Significant modifications have been made to the app to appeal to startup founders/CEOs, and this is an ongoing process, but for now we're just interested in the pull power of the rebranding in the app store.


Isn't that app store banner ugly? What is with that gray and greenish mess?  If you ask AI, as I did, it's because of the app icon colors, which are really not that outstanding, especially with all that white.  AI suggested a punchier, more colorful app icon, and who am I to argue?  Here's what chatGPT 5.6 ULTRA came up with for a better app icon:



Compared to the mostly white background, what's not to like, right?

Here's the new app store listing title and subtitle:


Interesting to note that both title and subtitle are both maximum allowable length.

Now we wait... until Apple approves the latest version, with the new app icon, to see how the colors of the listing banner are affected. 

Hurry up and wait. Story of my life.