Computer Guy

Computer Guy
Sunset at DoubleM Systems (DBLM.com), Del Mar, California

Friday, July 24, 2026

Rebranding self


While I'm going about rebranding ToBeWise™ for startups, I've been giving some thought to rebranding myself. Previously my tagline was "Advisor to Entrepreneurs", but "Startup Advisor" is shorter, uses the key word, more down-to-earth, and just seems more focused.  

I got distracted by an ad on Facebook for getting a personalized signature made by a real calligrapher, only 39 bucks. That seemed like a fun thing to do because my signature is awful, and then I thought that's something chatGPT should be able to do, free, right?  Check it out. This is the signature I would like to be able to do, if I could. But my advanced age has brought on what is called an "essential tremor" and I now can't even read my own handwriting.   

Not sure I'll use it, just experimenting with rebranding graphics and taglines. 




 

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