Computer Guy

Computer Guy
Sunset at DoubleM Systems (DBLM.com), Del Mar, California

Wednesday, February 8, 2023

The True History of CRM software

Quoting from this source:

https://cdp.com/articles/basics/the-history-of-the-cdp/

The first CRM software, TeleMagic, was released on DOS in 1985 by creator Michael McCafferty. McCafferty called the software an “electronic Rolodex” with greatly increased functionality. Telemagic did more than just store customer and prospect contact information; it could also be integrated with word processors and accounting systems to help sales prioritize leads to follow up with.

Next up was the launch of Act! by Conductor Software in 1987, a CRM application originally designed for the manufacturing industry. Act!, which is still in use today after being bought and sold many times over the past 35 years, was originally described as a “digital rolodex for storing customer contact information.”  

Unfortunately, the source goes on to state that I was partners in the founding of another CRM product in 1989, but of course that is wrong because I was still totally involved with TeleMagic until the sale in 1992.


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Update 2/29/23:

Here's are a few of the earliest #CRM products:

ProductRelease DateNotes:
TeleMagic1/15/1985michaelmccafferty.com
Salemaker1986https://www.ebay.com/itm/325490978674
Act!4/1/1987https://en.wikipedia.org/wiki/Act!_LLC#History
Maximizer1987https://www.google.com/search?q=maximizer+software
Goldmine1989https://www.goldmine.com/

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