How To Build And Sell A Successful Software Company

This is the two part story of TeleMagic, the first CRM software product, first released in early 1985. These videos were recorded in a 2002 presentation to the IEEE, Orange County chapter about the 7-year adventure building TeleMagic, the first CRM software product, and the ultimate successful sale to Sage Group Plc.

Part 1.

Part 2.