Gradually, then Suddenly

There's this concept called "Gradually, then Suddenly"

It's from a quote in Hemmingway's "The Sun Also Rises"

“How did you go bankrupt?" 

Two ways. Gradually, then suddenly.”

It was demonstrated quite clearly last week when Kraft Heinz stock tanked.

Who’d have thought that cost-cutting your way to glory wasn’t an effective strategy after all.
(sarcasm alert)​

That's "Gradually, then Suddenly" in action.

Well, if cost-cutting is an ineffective strategy, then increasing prices is also an ineffective strategy.

The only effective strategy is to SCALE RAPIDLY.

In the words of Michael McCafferty:  

Sales Solves All Problems