Computer Guy

Computer Guy
Sunset at DoubleM Systems (DBLM.com), Del Mar, California

Tuesday, February 17, 2015

The Poster In Jony Ive's Office



There's an article in the New Yorker magazine about Jony Ive, Apple design chief).  It mentions a poster that hangs on his wall, and it's about design principles. Every sentence has one completely unnecessary F-bomb.  Here are those 25 principles, without the redundant verbiage:

Believe in your self.
Stay up all night.

Work outside of your habits.
Know when to speak up.

Collaborate.
Don't procrastinate.

Get over your self.
Keep learning.

Form follows function.
A computer is a Lite-Brite for bad ideas.

Find inspiration everywhere.
Network.

Educate your client.
Trust your gut.

Ask for help.
Make it sustainable.

Question everything.
Have a concept.

Learn to take some criticism.
Make me care.

Use spell check.
Do your research.

Sketch more ideas.
The problem contains the solution.

Think about all the possibilities.

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