Calculating LTV: Lifetime Value

This infographic from KISSmetrics blog.  

See the original post and especially the comments, at:

http://blog.kissmetrics.com/how-to-calculate-lifetime-value/

To see the graphic in greater detail, click:  

http://blog.kissmetrics.com/how-to-calculate-lifetime-value/?wide=1

For more sales/marketing infographics, click:

http://blog.kissmetrics.com/infographics/