The Art and Science of the Modern Marketer

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.  

See the infographic below, or at this link:

http://blogs.salesforce.com/company/2013/04/the-modern-marketer-part-artist-part-scientist-infographic.html

See the original post by Matt Wesson at Salesforce.com

Motivation: What Science Knows vs. What Business Does

Dan Pink's TED talk highlights an extraordinary disconnect in what we know about Motivation and what we are doing.  And what we do seems to be counterintuitive and counterproductive!  Enjoy...

The link: http://www.ted.com/talks/dan_pink_on_motivation.html



Now that you're hooked, check out this playlist of 11 TED talks on the topic of "Work Smarter":
http://www.ted.com/playlists/60/work_smarter.html

What makes us feel good about our work?

Innovative research shows how we react to different kinds of work, with insights into how we can improve the quality of work and our reactions to it.

Here is the link to this excellent TED talk video:
 http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work.html