What's old is new again. The original and still the best book on the subject of how to get people to do things without thinking, and many times live to regret it. This is a classic, and can be read more than once with ease.
What you are looking at is the cover of the new, expanded edition, published just a couple of weeks ago.
You can't play the game if you don't know the rules.
A college student needed to interview a founder/CEO for a business class project. He wanted to know the TeleMagic story from my perspective... what it's really like to start a software business with no money, no loans, no investment, no credit cards, no car, and no product... and have it all turn out a lot better than expected!
There are a few revelations in here that have never before been made public.
Imagine the challenge: straight-A college student Lenny McCline , only 19, taking his first class in business seeking answers from a man FOUR TIMES HIS AGE, a 6x startup entrepreneur, and mentor to a hundred plus other business founders over the past 60 years.
What questions would you have asked? Ask them in the comments!
Imagine my challenge to be able to communicate in such a way as to teach timeless principles rather than tactics and do it with limited time and in one sitting.
Lenny did a great job. What do you think?
-------------------- details:
The event was 4pm Friday, May 28, 2021 using Google Workspace video meeting, and is uncut and not retouched in any way.
The video recording is only talking heads, no slides or other visuals, so you can treat it as an audio for listening to while driving, walking, etc.
I made the video recording so that Lenny would have it to reference when writing his paper, so it was intended to have an audience of one, but put it up on YouTube so that it might be helpful to others.
