Of course you have your own checklist that you use to create the best possible outcomes from your email marketing campaigns.
But is it this well done?
Click http://www.emailmonday.com/emailmarketingchecklist
The first thing I liked about it is the way it is broken up into sections, making it a lot easier to use because each of the sections is bite-sized. The sections make it more organized than just a long, long list that is pure chaos. You probably did the same thing with your checklist, right? Of course you did!
One thing I would add to the checklist is a post-email checklist to determine if you achieved your goals, and what you can do better next time.
I love that they call it a pre-flight checklist. Did you know that checklists were developed to help pilots deal with the ever-growing complexity of aircraft. It was a matter of life and death. (Read the true story) Your email marketing campaign is also a matter of life and death, of your business.
Use checklists! And continue to improve them.
Recommended book: The Checklist Manifesto
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