December 14, 2012

Advertising

Advertising may be described as 
the science of arresting the human intelligence 
long enough to get money from it.

Stephen Leacock


Half the money I spend on advertising is wasted; 
the trouble is I don't know which half.

John Wannamaker, 
father of modern advertising


Advertising is a tax 
for having an unremarkable product

Robert Stephens, Founder, Geek Squad



Unless you make yourself noticed and believed,
you ain't got nothin'.

Leo Burnett



The more informative your advertising,
the more persuasive it will be.

David Ogilvy