March 28, 2010

10 Things Google Knows To Be True

In the opening chapter of "What Would Google Do?" by Jeff Jarvis, the book mentions a page on the Google website that details "Our Philosophy: Ten things we know to be true".
Summarized below are the bullet points, but for more complete insights, click here.

The key to this discussion is that these 10 truths apply to your business, not just Google:


1. Focus on the user and all else will follow.

2. It's best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy on the web works.

5. You don't need to be at your desk to need an answer.

6. You can make money without doing evil.

7. There's always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn't good enough.


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