Your Team Library

Your Team Library is a system for communication. The primary job of the CEO is to communicate. Not just the goals of the business, but also how the organization is to work.

The most effective, and efficient, way to do this is with a "Team Library" that contains books, audios, and links to online resources that are usually created by outside experts on the most important aspects of the company's culture and operations.

Some of these volumes are to be consumed by everyone in the organization. Others are for just the members of a particular department, such as Sales or Customer Service. It should be determined by each business those volumes that are to be consumed prior to employment, and after, and even how many times per year these resources are to be reviewed. Repetition is important.

The purpose is to have everyone in the organization be crystal clear when it comes to the basic philosophies of the company, the corporate culture, the goals, and what is required for continued participation in the adventure.

Below is an example of a typical Team Library. Yours will be different. Let us know of your success with these resources, and others that you like.

The Startup Library Personal Goals, Priorities First Things First by Stephen R. Covey Business Thinking The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Sales, individual What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Michael Bosworth Sales, as a system The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes Business Process Documentation The Checklist Manifesto: How to Get Things Right by Atul Gawande Product Development The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Expanded Team Library Personal Goal Setting First Things First by Stephen R. Covey The On-Purpose Person: Making Your Life Make Sense by Kevin McCarthy Zen and the Art of Making a Living: A Practical Guide to Creative Career Design by Laurence G. Boldt Business Philosophy The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber The Law of Success In Sixteen Lessons by Napoleon Hill by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg Management High Output Management by Andy Grove The E-Myth Manager: Why Management Doesn't Work - and What to Do About It by Michael Gerber Communication Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas by Richard Bayan What You Say Is What You Get : How to Master Power Talking, the Language of Success by George Walther Write to the Point! by Fruehling and Oldham The Elements of Style by William Strunk, Jr. Marketing The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy & Wiersema The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Ries & Trout Ogilvy on Advertising by Ogilvy, of course :) Sales The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes SPIN Selling by Neil Rackham Sandler Success Principles : 11 Insights that will change the way you Think and Sell by Mattson and Seidman The Greatest Salesman in the World by Og Mandino The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Miller & Heiman Negotiation Deal-Breakers & Break-Throughs by John Ilich You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want by Herb Cohen, Customer Service The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business by Karl Albrecht TeleMarketing Phone Power: How to Make the Telephone Your Most Profitable Business Tool by George Walther Manufacturing The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt Research and Development Developing Products in Half the Time: New Rules, New Tools, 2nd Edition by Smith and Reinertsen