The best book on Marketing basics. Period. There is a reason why it continues to sell so well 21 years after it was introduced.
The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws."
Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is easy and fun to read, and contains solid information.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
No comments:
Post a Comment