From Entrepreneur Magazine:
2. If you have an exit strategy, it's not an obsession.
3. Hire people who you think will love working there.
4. Sales Cure All.
5. Know your core competencies and focus on being great at them.
6. An espresso machine?
7. No offices.
8. As far as technology, go with what you know.
9. Keep the organization flat
10. Never buy swag
11. Never hire a PR firm
12. Make the job fun for employees
Read the full article for more on each point.