I'm helping a friend build his startup. This was one of my first priorities, sent in an email today:
Our new business brings together people who have not previously worked closely with each other, and therefore are not really talking the same language. Needless to say, it is essential for success to be as effective as possible in communicating not just among ourselves but also with the customers.
"The danger of communication is the illusion it has been achieved."
The most effective way to establish this essential Lingua Franca is to build a "Company Library" of books that clearly define the nature of our company as well as our processes and policies.
We will continue to add books as we build our company but, to start, I recommend the following 3 books:
1. The E-myth Revisited: why most small businesses don't work and what to do about it, by Michael Gerber.
2. The Ultimate Sales Machine: Turbocharge your business with relentless focus on 12 Key Strategies, by Chet Holmes.
Click the links to buy on Amazon.com
It is strongly recommended that the principals of our company read, study, discuss, and adopt the principles in these books. This is a major priority. It is also strongly recommended that others in the organization as well as independent contractors and consultants do the same so that they know who we are, our priorities, and how we work. Of course all people who come into the company after this point are also strongly encouraged to read these books.
"Thank you for the opportunity to be of service."