Whatever you can do, or dream you can, Begin it. Boldness has Genius, Power, and Magic in it. Begin it Now! (Goethe)

November 11, 2009

Simple Marketing Plan

Jay Conrad Levinson's 7 sentence simple marketing plan:



1) What is the purpose of your marketing? (What action do you want them to take?
2) What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)
3) Who is your target audience?
4) Which marketing “weapons” will you use to achieve that action/purpose? (Expressed as a list.)
5) For your market niche, what do you stand for?
6) What is your identity, your personality?
7) What is your marketing budget? (as a percentage of your projected gross sales)

He is very strong on the point that “The Number 1 marketing mistake small businesses make is NOT creating a simple marketing plan… and failing to COMMIT to their plan.”

November 4, 2009

Unexpected innovation


Just because something doesn't do what you planned it to do 

doesn't mean it's useless.