I do not think there is any thrill that can
go through the human heart like that felt by the inventor
as he sees some creation of the brain unfolding to success . . .
Such emotions make a man forget food, sleep, friends, love, everything.

Nikola Tesla

Simple Marketing Plan

Jay Conrad Levinson's 7 sentence simple marketing plan:



1) What is the purpose of your marketing? (What action do you want them to take?
2) What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)
3) Who is your target audience?
4) Which marketing “weapons” will you use to achieve that action/purpose? (Expressed as a list.)
5) For your market niche, what do you stand for?
6) What is your identity, your personality?
7) What is your marketing budget? (as a percentage of your projected gross sales)

He is very strong on the point that “The Number 1 marketing mistake small businesses make is NOT creating a simple marketing plan… and failing to COMMIT to their plan.”

Unexpected innovation


Just because something doesn't do what you planned it to do 

doesn't mean it's useless.