I do not think there is any thrill that can
go through the human heart like that felt by the inventor
as he sees some creation of the brain unfolding to success . . .
Such emotions make a man forget food, sleep, friends, love, everything.

Nikola Tesla

Made to Stick

Made to Stick
Why Some Ideas Survive and Others Die

by
Chip Heath & Dan Heath
If your ideas could use some help
getting adopted
this is a book for you.